The intro and outro provided a fun challenge, as we did not have many video or audio assets to use. The marketing director and I recorded the voiceover in my office, I found a great musical track and purchased the license for it, I bought the license to use the stock video, and I edited everything together. This project required a bit of research to ensure we would not be breaking any copyright laws, as this podcast would be published on YouTube, Spotify, Apple Podcasts, and other big podcasting platforms.

While the podcast editor has the Life Happens cover to use as the YouTube thumbnail for each episode, I prefer to create custom thumbnails with Kim's and the guest's faces in it. Viewers will be more likely to click on the videos when the thumbnails do not all look alike, and seeing the faces in the thumbnail is more appealing and will create a connection with the senior care professionals they are about to watch. On a weekly basis, I also add the proper tags to each video and create video chapters in the description box, in case viewers are looking for the answer to a specific question.