Healthcare Heroes Highlights Email Newsletters

Healthcare Heroes Highlights is US Med-Equip’s email newsletter that highlights a healthcare hero who has been nominated for doing an outstanding job in the field. The primary goal of these newsletters is to share the story of the healthcare hero and to help inspire other healthcare partners in their life-saving work. The newsletters also share some heartwarming healthcare news, information about USME’s featured equipment, partner testimonials, and other important information about USME, such as the company’s partnership with nonprofit organizations.

I used Hubspot (and previously, MailChimp) to create, send, and track the newsletters. The newsletters were created in collaboration with a fellow team member who would manage Healthcare Hero nominations, interview the selected hero, and write the article.