DigiFest Variable Data Invitations | Group Project

This is a set of variable data invitations to the Digital Media senior showcase, DigiFest. These postcards will serve as invitations to invite potential employers to the showcase, where Digital Media students can show off their portfolios and network with professionals. My role in the project was to data mine and find employers in Houston who fit the interests of my teammates; my teammates’ interests included eCommerce, gaming and simulation, and eMedia. After I created a spreadsheet of data on who we would be inviting to the showcase, another student captured the photos, another designed the invitations, and another led our team.

We connected my spreadsheet of data to XMPie, a software that allows variable data printing. Each postcard could then be automatically generated, with variations dependent on the student photo, color scheme, messaging, and the to and from addresses. I also offered my creative input on the designs and gained more experience in the print production processes and team dynamics.